Collaborating Artist & Band's Identity

Lady Sovereign

Louise Amanda Harman, better known by her stage name Lady Sovereign, is an English rapper and grime artist from Wembley, North-West London, who is noted for her professional success in performing styles of music generally dominated by males.

She was born on 19th December 1985 and grew up on a deprived council estate which has now been demolished, with her two other siblings, an older sister and a younger brother. At the age of 15, her bad behaviour and poor attendance record gave her difficulty in fitting in at school and she was later expelled.

Lady Sovereign has often been quoted in interviews stating that her musical inspiration to pursue a career in rap came from British hip hop and R&B recording artist, rapper, songwriter and producer, Ms. Dynamite. Although she has worked hard to get where she is at, her career aspirations and intentions cannot be doubted, yet she has been involved in her fair share of controversial incidents.

In September 2009, where she was making an appearance at Parklife Festival in Brisbane, Australia, she was arrested for assault and drunk and disorderly behaviour on a night out after spitting at a nightclub bouncer, prior to only landing in the country 7 hours before. She was ordered to pay a fine and compensation to the bouncer. Yet, only 4 months less than a year after this circumstance, she was interviewed by Diva Magazine, during which she came out as a lesbian, making her one of the first LGBT rappers in the music industry.

Her music has been used in advertisements for Nintendo and Verizon Wireless, on soundtracks to video games such as Need for Speed and Midnight Club, and in film and on television programmes such as St. Trinian's, Malcolm in the Middle, The Hills and 90210, whilst she has also supported artists and bands including Dizzee Rascal, Basement Jaxx and The Streets on tour. Further to this, she has also made numerous appearances herself on television, namely on Soccer AM, Total Wipeout and being the third evicted on the seventh series of of Celebrity Big Brother in 2010.

The Ordinary Boys

The Ordinary Boys are an English indie rock band from Worthing, West Sussex, whose name derives from a song by 80's lyricist Morrissey, where he sings about his own inability as a child and teenager to escape what he felt was the stifling ordinariness of Manchester life, however, this was not the band's first name as they were formerly called Next in Line. The group have been cited claiming that they were influenced by mod revival and Britpop as well as other bands, among which include Madness, The Specials,
The Kinks and The Smiths.

The band that originally split up in 2008 consisted of the following founding members: Samuel Preston (vocals, guitar) who also co-wrote X Factor 2009 runner-up Olly Murs' collaboration with Rizzle Kicks, Heart Skips a Beat, which reached number one in the UK Singles Chart in 2011, William Brown (guitar), James Gregory (bass) and Simon Goldring (drums), who had replaced Charles Stanley in 2005. However, in 2011 after a 3 year hiatus from the music industry, the band re-formed replacing Brown and Gregory with the fresh-faced trio of Dane Etteridge, Dan Logan who was formerly a bassist with The Kooks, and Toby Horton.

Their music has been used on soundtracks for video games such as Burnout and in film and on television programmes such as Harry Potter and the Order of the Pheonix and The IT Crowd. In addition to this, lead singer Samuel Preston, who is more commonly known by his surname, appeared on the fourth series of Celebrity Big Brother in 2006, where he came fourth.

Nine2Five

Nine2Five is a remixed version by The Ordinary Boys of Lady Sovereign's second single 9 to 5, where the track was renamed, re-recorded and released as a duet single and was credited as The Ordinary Boys vs. Lady Sovereign, where it became the band's second top 10 single. The track reached number 6 in the UK Singles Chart in 2006 and was a much bigger hit for Lady Sovereign than her original release had been, where it peaked at number 33 in the chart. The genre of the record is noted as rap, grime, hip hop, ska and indie and has a track length of 3:00.

Click here to watch the official music video »

Audience Questionnaire & Findings

We conducted a survey within our peer group to gage both audience consumption and habits in regards to music and the videos that accompany the song. By asking specific questions to our classmates, we were able to gain an understanding of the ways in which music videos were generally consumed and from this, we could target our approach to producing a successful product for our coursework whilst understanding the ways in which music is promoted and supported.

Although the demographic studied in this questionnaire was somewhat limited and focused towards a teenage, unemployed student audience, we were able to earn an insight into the similar ways in which we all digest music and this has enabled us to understand how our group's music video could be targeted. If we had given ourselves more time to conduct this investigation, we would have broadened the sample and surveyed a greater demographic which would provide us with a more general look towards music videos.

About Us

We are Fugitive Productions and we are making and producing a music video for the song 'Nine2Five' by Lady Sovereign ft The Ordinary Boys.

We are four students, attending Coombe Sixth Form and taking Media Studies as one of our A2 subjects. We are all very passionate about media and enjoy creating our own media pieces.

Last year we made a short opening to a film, where we had to follow conventions and norms of film making, this year we are making a music video, where we can deviate away from norms and conventions and create a piece that can be as abstract as we want.

We are really looking forward to expanding in our creativity and coming up with a really original idea for our music video.

Welcome to Fugitive Productions' blog for A2 Media Studies!

Hello, welcome to Fugitive Productions' blog for A2 Media Studies. We are the Fugitive Productions team: Ewa Bryszkiewicz, Sam Haines, Lucy Mahoney, Tom Malins. On this blog you will find our weekly discussions, planning for the the music video, pitches, research and feedback, and of course, our final product.