Audience Questionnaire & Findings

We conducted a survey within our peer group to gage both audience consumption and habits in regards to music and the videos that accompany the song. By asking specific questions to our classmates, we were able to gain an understanding of the ways in which music videos were generally consumed and from this, we could target our approach to producing a successful product for our coursework whilst understanding the ways in which music is promoted and supported.

Although the demographic studied in this questionnaire was somewhat limited and focused towards a teenage, unemployed student audience, we were able to earn an insight into the similar ways in which we all digest music and this has enabled us to understand how our group's music video could be targeted. If we had given ourselves more time to conduct this investigation, we would have broadened the sample and surveyed a greater demographic which would provide us with a more general look towards music videos.

About Us

We are Fugitive Productions and we are making and producing a music video for the song 'Nine2Five' by Lady Sovereign ft The Ordinary Boys.

We are four students, attending Coombe Sixth Form and taking Media Studies as one of our A2 subjects. We are all very passionate about media and enjoy creating our own media pieces.

Last year we made a short opening to a film, where we had to follow conventions and norms of film making, this year we are making a music video, where we can deviate away from norms and conventions and create a piece that can be as abstract as we want.

We are really looking forward to expanding in our creativity and coming up with a really original idea for our music video.